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Jed blogs about marketing innovation, social media education, and how we are impacted by living in an era of ubiquitous technology. Sign up today for Jed’s Off The Record newsletter to get the latest posts via email, and stay in touch with breaking news and insights on the social media marketing industry.

Incorporating Your Business: Are you locked in, or can a business entity be changed?

As an advisor to startups, I see some common challenges many early companies face. One of the first is the decision on how to incorporate the business. Since there are likely few employees (if any), and likely no revenues for a newly formed startup, it feels like overkill to register as a corporation and submit […]

Finding the Right Words to Describe Your Product

Sometimes creating a great product or service is only half the battle. How will you get people interested in trying or buying what you’ve made? Communicating the value of your product or service is the critical next step in building a successful business. This is often a topic in my newsletter which you can subscribe […]

Beyond Monetary Compensation, What Do Employees Really Crave?

All successful organizations rely on the performance of their employees. Whether you are a manufacturer, service business or not-for-profit, it’s your employees who make the difference in achieving organizational success. However, many companies fail to keep their employees engaged in their jobs, leading to low productivity and increased turnover. Is it really that important to […]

Awareness

7 Critical Business Tools for Building Awareness

Building awareness around your business, brand or products and services is key to demand generation and ultimately increasing sales. The internet has democratized the playing field for businesses of all sizes to expand their reach and awareness globally at a reasonable cost. The following seven tools can help nearly any business reach new customers at […]

Content Marketing Strategy for Small Business

Do you have an audience? Before the onset of digital media (websites, blogs, and social media), traditional media channels such as television, radio and newspapers were the primary places to reach large audiences with your message. These media outlets owned the platform, and as an advertiser, you paid to rent space there for your ads. […]

Mutual Leadership

Mutual Leadership

How Mutual Leadership Helps High Performing Teams Avoid Meetings & Increase Productivity Note: This is a guest post I wrote for the PureMatter blog. You can find the original post here. Have you ever been part of a team that had to have a meeting to discuss the merits of every decision on a project? […]

A Social Media Strategy MUST Include These 3 Stages

When developing a social media plan it’s important to recognize there are stages of development that your social profiles and audience will go through. The process of building a social media program changes over time, and failure to recognize this will most certainly result in failing to meet your goals on social media. A brief […]

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