Finding the Right Words to Describe Your Product

Sometimes creating a great product or service is only half the battle. How will you get people interested in trying or buying what you’ve made? Communicating the value of your product or service is the critical next step in building a successful business. This is often a topic in my newsletter which you can subscribe […]

Awareness

7 Critical Business Tools for Building Awareness

Building awareness around your business, brand or products and services is key to demand generation and ultimately increasing sales. The internet has democratized the playing field for businesses of all sizes to expand their reach and awareness globally at a reasonable cost. The following seven tools can help nearly any business reach new customers at […]

Content Marketing Strategy for Small Business

Do you have an audience? Before the onset of digital media (websites, blogs, and social media), traditional media channels such as television, radio and newspapers were the primary places to reach large audiences with your message. These media outlets owned the platform, and as an advertiser, you paid to rent space there for your ads. […]

A Social Media Strategy MUST Include These 3 Stages

When developing a social media plan it’s important to recognize there are stages of development that your social profiles and audience will go through. The process of building a social media program changes over time, and failure to recognize this will most certainly result in failing to meet your goals on social media. A brief […]